Building a business website site is easy, but you need to update your site on regular basis to keep remain the user engagement with your business. There are several important reasons that your website should be updated regularly. Below are some top factors;
SEO Ranking: Every business wants to remain on the 1st page of Google & other search engine result pages. Many top search engine rank website that continually updating. Websites that provide latest & relevant information frequently are considered as most user-friendly sites.
User Engagement: Frequently updating your website can put a big impact on user experience. People want to engage only with those sites that are updating regularly. If you won’t keep your site up to date than chances are high that your users may prefer your competitors.
Link Building: If you’re posting unique content & latest information frequently that people will like it and share it on their social profiles and mention your content on their website that they manage. Old content won’t get that much exposure.